our people

Annabelle Jones, co-founder

Annabelle Jones has built her career on uncovering stories that matter and shaping them with purpose. Passionate about harnessing the potential of AI, she pairs technology with cultural insight to push the boundaries of earned communications. As Co-Founder, Annabelle is a visionary on the future of the industry, aligning vision with growth. Known for her creativity and sharp strategic approach, Annabelle delivers work that cuts through the noise and creates lasting impact.

Lori Susko, co-founder

Lori Susko is a strategist at heart, known for turning complex challenges into clear, actionable pathways for brands. As Co-Founder, she leads the agency’s strategic direction — driving initiatives, shaping growth, and keeping vision and operations moving in sync. With disciplined yet creative approach, Lori builds strategies that are ambitious, grounded, and designed to earn attention.