Who is We Scout?
We Scout is an Australian creative communications and earned media agency that helps brands grow through strategic PR, culturally led ideas, social storytelling, impactful content and activations. We specialise in earned media, media relations, social and influencer strategy, content creation and experiential events that build reputation and drive cultural relevance. Our team combines senior strategic thinking with hands-on delivery, and we are known for creating work that makes brands impossible to ignore.
What does We Scout do?
We combine strategy, ideas, earned media, social, influencer, events and original research to move brands forward into the cultural zeitgeist of those who matter most to a brand.
Our work covers:
Deep, commercially rooted research: Research that uncovers real consumer behaviour, cultural shifts, and category dynamics—giving brands the insights they need for stronger storytelling and smarter decisions.
PR and media relations: Earned media programs that secure high-value editorial coverage, build reputation, and make brands impossible to ignore.
Social & influencer strategy: Programs that grow communities and drive cultural relevance.
Events and experiential activations: Creative, high-impact moments that generate attention and give people something worth talking about.
Trend intelligence: Insight tracking that helps brands stay ahead of emerging behaviours, cultural movements, and category trends.
Thought leadership and founder positioning: Programs that elevate experts, clarify a brand’s point of view, and build authority in the market.
Corporate communications: Messaging and programs that protect and enhance corporate reputation across all stakeholder groups.
Crisis and issues management: Support that protects reputation and guides organisations through high-stakes moments.
What makes We Scout different from other PR agencies?
Three things:
Insight-first thinking: we don’t guess, we analyse culture, behaviour and platforms before we build.
Creativity that earns attention: our ideas land attention through social-first conversations and media, driving commercial outcomes.
AI-powered intelligence: we are building a trend engine, we find signals early so our clients stay ahead of what’s coming, not just what’s now.
What types of brands do you work with?
We work with ambitious brands across consumer, lifestyle, home, finance, fintech, automotive, tech, tourism, beauty, wellbeing and purpose-driven organisations. We work across both consumer and corporate.
From household names to high-growth challengers, if they want to make an impact, we’re in.
What kind of results do you deliver?
We deliver results that genuinely move the needle. Our team embeds deeply with clients to create work that earns attention, builds credibility, and drives measurable commercial impact.
Our work delivers:
National media coverage that elevates visibility and reputation.
Cultural conversation that puts brands at the centre of what people care about.
Brand-fame moments that drive attention and mass awareness.
Commercial uplift across awareness, consideration, traffic, and demand.
Social growth through community-building, storytelling, and creative content.
Category leadership by shaping narratives and positioning brands ahead of competitors.
Long-term brand equity built through consistent, strategic communication.
Credible corporate narrative that strengthens your brand’s reputation across media, industry, and stakeholder groups.
Award-winning campaigns recognised for creativity, cultural impact, and effectiveness
How do you come up with campaign ideas?
We don’t start with the idea; we start with the insight.
We look at:
Cultural signals
Search and behaviour data
Audience psychology
Platform trends
Competitive gaps
Category opportunities
Then we find the most powerful intersection between what people care about and what your brand can authentically own. From there, we build an idea that earns its place in culture — whether that’s through social, traditional media or your own storytelling.
Do you offer research or insights?
Yes. We have an internal research capability which provides:
National research studies
Consumer behaviour analysis
Category and market insights
Trend reports
Founder or brand-led thought leadership
These studies often become hero stories for media, campaigns and brand positioning.
Do you work on retainers or projects?
Both. Most clients engage us on a 6–12 month retainer for ongoing PR, creative, corporate communications and social support. We also take on selected project work for:
Product launches
Seasonal spikes
Research reports
Brand or founder positioning
Campaigns
Events
Crisis support
Do you offer crisis communications?
Yes. We provide rapid, senior-led crisis and issues support, including:
Messaging and statements
Media handling
Stakeholder management
Reputational strategy
On-call advisory
How do you measure success?
We combine:
Earned media metrics
Message impact
Sentiment
Share of voice
Social traction and community lift
Brand search trends
Website and traffic impact
Real commercial outcomes
We provide monthly reporting aligned to business goals, not vanity metrics.
Is We Scout a full-service or boutique agency?
We’re a small agency by design, but output sits at big-agency standard (we know this because our team are all ex-big agency). You get senior thinking, speed, creativity and strategy without the layers, budget bloat or politics. Our clients work directly with experienced team members every day.
Where are you based?
We’re based in Sydney, Australia, and work with brands nationally and internationally.
How do we engage We Scout?
Simple. Flick us an email, fill out our contact form, or request an intro call. We’ll book a discovery session to understand your goals, challenges and timelines, then build an approach tailored to you.