INTRODUCING OUR NEW BRAND

The night before our first pitch, we didn’t have a logo.  We didn’t have a brand strategy.  We had ideas to share with our potential first client (and a looming deadline).

So, like any true start-up, Annabelle and I threw something together that got us in the room. We pitched, and eventually won that piece of business, and with a start-up DNA, we hit the ground running and didn’t look back. We built a brand overnight and it carried us through those early years. We were ambitious, restless and so motivated to do earned communications differently.

We’ve always spent our time invested in our client partners,  in their stories, their success, and their spotlight. It’s what we do best. To be honest, we’ve always felt rather uncomfortable talking about ourselves, we much prefer to talk about our client partners. 

But as we grew, so did our sense of purpose. The world around us changed. The way brands connect, communicate, and earn attention also changed. Six years on, it was time our brand caught up. We realised it’s about time we turned the lens on ourselves. This rebrand is our answer.

It’s not just a new look — it’s a moment to articulate what’s always driven us.  We’re a partner built on purpose, substance, and connection.  We’re here to make meaning, not noise. And now, our brand finally reflects that.

We’re not here to follow the script. We’re here to back the stories that matter. The ones with substance. With purpose. With something real to say.

we scout is a communications partner, embedded by nature, built for impact. A true brand extension: plugged in, switched on, built to amplify.

This rebrand isn’t about changing who we are — it’s about showing who we’ve become.  It’s about clarity, confidence and creativity with purpose.

We’re here to make meaning, not noise. And now, our brand finally reflects that…

We hope you like our new lewk! 

Lori