Coverage in AFR, The Age, Sydney Morning Herald, SmartCompany, VOGUE and more

Cemented Steph and Laura as role models for purpose-driven brand building

KIC’s mission is to flip the fitness industry on its head, eliminating the need for comparisons and continual assessment of your physical self. The brand engaged we scout to bring their purpose to life and show all Australians there is a better way to take care of your body and mind.